A brief history of cocoro
This is the first chapter in the life of cocoro.
The idea was inspired by my little baby boy Oscar. He has two nationalities and two cultures. His dad is English, and I am from Kochi in Japan.
We wanted to make a brand which took the best of both of his worlds, and make them into something unique and special.
cocoro is the sum of the energy, love and devotion we have put into making this dream of ours a reality.
By creating beautifully made, authentic Japanese baby clothes, which are ethically produced, we hope to bring you something new and unique for your baby.
Like Oscar we are still in our infancy as a company and have started small, but hopefully with lots of potential and an exciting future ahead.
It is my wish that cocoro takes the best of both Oscar’s cultures – placing added emphasis on customer service and an ethical way of doing business. We pride ourselves on placing you, the customer, at the heart of everything we do.
cocoro, written in Japanese with the character 心, means heart, mind and spirit. It sums up not only my dedication as a mother to my son, but also to you my customer.
The cocoro logo consists of a red ‘kamon’ in the centre which represents ‘endless treasure’. It looks like a flower, but it is in fact a symbol signifying infinity. The blue U shape represents the arms of the parents or guardian of the treasure.
We have focussed on simple baby vests, baby rompers and authentic baby kimonos (although in Japan they are usually called ‘Jin-bei’). They’ve been designed with you in mind and we hope that you like them enough to buy them for a little one who is special to you.
Communicating with you
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You can also read the Cocoro blog to keep up with our latest news. It’s also a great place for us to get to know each other a little better. I look forward to that very much.
Owner of cocoro
1 September 2009